Haig organizes these “failures” into ten types which include classic failures about the Biggest Branding Mistakes of All Time. Front Cover. Matt Haig. Brand Failures: The Truth About the Biggest Branding Mistakes of All Time [ Matt Haig] on *FREE* shipping on qualifying offers. This book is a. Brand Failures: The Truth About the Biggest Branding Mistakes of All Time [ Matt Haig] on *FREE* shipping on qualifying offers. What do.
|Published (Last):||18 October 2011|
|PDF File Size:||4.85 Mb|
|ePub File Size:||6.37 Mb|
|Price:||Free* [*Free Regsitration Required]|
Yes, they are all global giants striding successfully across the world, but what they are less mxtt for are all those branded products they’ve launched that have bombed–spectacularly and at great cost.
Goodreads is the world’s largest site for readers with over 50 million reviews. Some were new, others ancient, still others new ventures backed by established titans — but failure comes to all. Internet and new technology failures;Chapter – Matt Haig is an independent consultant advising organizations of all types and sizes on creating integrated marketing and branding solutions. Return to Book Page.
Share your thoughts with other customers. No trivia or quizzes yet. The Best Books of About Matt Haig Matt Haig is an acclaimed writer and journalist.
To see what your friends thought of this book, please sign up. Account Options Sign in.
Most helpful customer reviews on Amazon. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, it reveals what went wrong in every case and provides a valuable checklist of lessons learnt for each.
Brand Failures: The Truth about the Biggest Branding Mistakes of All Time by Matt Haig
It will tell about the failure of great companies too, which came with an idea of advance one too. Brand Failures explores the brands that have vrand sail with the help of multi-million dollar advertising campaigns only to sink without a trace. Haig organizes these “failures” into ten types which include classic failures e. However, several of the cases “examined” are only analysed within a couple of sentences while others extend to several pages and as such offer very little insight.
A tour of this fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for grand brand.
Follow the Author
More recently he has carried out mobile marketing consultancy for several companies and has researched and written extensively on the subject. Matt Haig does a good job of briefly discussing the reason why a particular brand, particularly an old and venerated brand may fail.
When baby food manufacturer Gerber started to sell its products in Africa it used the same packaging as for Western markets.
Although well written it also became a bit tiresome and repetitive. Well… because of this. Haig organizes these “failures” into ten types which include classic failures e. Jul 17, Stephen rated it liked it Shelves: From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, it reveals what went wrong in every case and provides a valuable checklist of lessons learnt for each.
But we love it when a brand of some criminally rich corporation fails. Paperbackpages. See our Returns Policy. Classic failures; Chapter – Brand Failures is a good read with valuable information. Acclaimed for his no-nonsense pragmatic style, Matt is a popular speaker and writes regularly for the national and business press.
Brand Failures : Matt Haig :
Oct 06, Robyn hig it really liked it Shelves: Did “Earring Ken” really fail because his ‘alternative’ approach to masculinity alienated homophobic parents, or did he fail for the same reason that Ken sales have traditionally lagged failurees Barbie – because little girls care more about the doll they can project upon?
We often talk of how they rose, but this book gives us those important lessons of how the best of brands can die.
Dispatched from the UK in 2 business days When will my order arrive? What happened when Sony attached itself to the movie Godzilla which I loved of course? Don’t let yours be consigned to the brand graveyard.
Cashback will be credited as Amazon Pay balance within 10 days. If there is a problem with this approach, it is that at pages, each brand failure story is spread distressingly thin – most of the vignettes have less than 2 pages devoted to them. He is also the author of several other vrand guides including E-PR: See all free Kindle reading apps. What’s more, many of those cases presented here can hardly be described as ‘blunders’ and the smug explanations given to justify the characterisation could equally well go the other way if these ideas had succeeded.
Not ours, of course not! This product had instantly bombed in test markets where consumers were left asking: Brand Failures takes a look at how such disasters occur.
Rebranding failures; Chapter – To get failuges free app, enter mobile phone number. We’re featuring millions of their reader ratings on our book pages to help you find your new favourite faailures. It’s kinda interesting to read about failures for a change: As one of the very first writers on e-business, Matt has always been at the forefront of developing leading edge marketing solutions. Brings together the yaig lessons from all the infamous brand disasters from the Ford Edsel magt New Coke to today’s Andersen and Enron.
May 10, Themistocles rated it it was ok Shelves: